Case Study
I worked with fitness apparel brand AGOGIE on building their brand awareness, boosting sales and improving SEO, through inclusions in several feature reviews, roundups and gift guides. The campaign led to millions of media impressions and over $20,000 in sales.
These are the top hits I secured.
Bustle has approximately 21 million unique monthly visitors, a primarily female audience.
Excerpt:
”If you want to maximize an intense workout or add a bit of resistance to around-the-house activities, invest in a pair. I trust added resistance, even if it doesn’t make me sore enough to be bedridden, works some sort of heart health magic. So while I probably won’t wake up with Beyoncé legs anytime soon, I’ll keep wearing the resistance band leggings. Maybe even on another run, if I dare.”
Read Feature
POPSUGAR has approximately 14.6 million unique monthly visitors, a primarily female audience.
Excerpt:
”As I expected, my legs were sore for the next couple days. But it wasn't the usual suspects — my large muscle groups — that felt tender. It was all the smaller muscles that are often overlooked that were firing throughout the day.”
Read Feature
Well + Good has approximately 8 million unique monthly visitors, a primarily female audience. This feature syndicated to MSN and led to the brand being included later in a roundup on Well+Good.
Excerpt:
”Now, here I am sitting at my desk and feeling the genuine burn of the pants well after my brief 25-minute workout was over. And while I likely won't be taking the brand's advice and "wearing them under my clothes" at all times, I will be bringing them with me to the gym, especially on days when I want to maximize my super-short workout sessions.”
Read Feature
AskMen has approximately 2.9 million unique monthly visitors. Subsequently, AGOGIE was highlighted in a tights trend piece and fitness gift guide.
Excerpt:
”If you want to feel challenged without pushing yourself over the edge on leg day, these certainly are an efficient way to help feel the burn in the best way possible.”
Read Feature
Chicago Tribune has approximately 11.6 million unique monthly visitors. This roundup syndicated to publications in 8 other markets.
Excerpt:
”These genius pants have built-in resistance bands running down the pant legs so you can fit a workout in wherever you go.”
Read Roundup
Greatist has approximately 5.5 million unique monthly visitors.
Excerpt:
”AGOGIE resistance band pants will be your new best friend for active recovery days, working from home, and quick errands, giving you a little bit of a workout with every step you take.”
Read Roundup
Men’s Journal has approximately 5.1 million unique monthly visitors.
Excerpt:
”The bands help build secondary support muscles, while activating your core, low back, and hip flexors—boosting power and speed over time, while torching fat.”
Read Roundup
Woman’s Day has approximately 6.9 million unique monthly visitors.
Excerpt:
”These workout pants hit it out of the park in style and substance. Eight built-in resistance bands add constant tension as you move, which will help activate more muscles and increase your workout intensity.
What I Love Most About Them: I feel like I'm getting stronger while I wear them! The ruching is also very flattering.”
Read Roundup
TechCrunch has approximately 14 million unique monthly visitors. This gift guide syndicated to Yahoo and MSN.
Excerpt:
”For the exercise lover who’s not big on apps (or ‘smart’ gadgets), these resistance pants offer a neat low-tech fitness gift option. There’s no tracking or quantification built in — just a little extra physical challenge since the pants come with eight elastic resistance bands sewn into seams running along the legs. The idea is that this will make your usual workout a little tougher by default as the added resistance activates muscles and works them a bit harder, helping boost strength and tone. The pants come in two grades of resistance, as well as in men’s and women’s sizes, with a variety of color options.”
Read Gift Guide
Prevention has approximately 10.2 million unique monthly visitors.
Excerpt:
”For the guy who hits the gym hard, help him amp up his workouts with the Agogie Resistance Band Pants. These workout pants come with built-in resistance bands of two different levels of resistance—one appropriate for all day use, and the other to make workouts even harder.”
Read Gift Guide